Do Not Go Gently Into That Good Night
I'm too upset (UPSET, people - not drunk. Yet) to function, so no mourning post here. Instead, a press release!
PRESS RELEASE
It‟s Not Over: Social Media Keeps the Hope for Thrashers Alive
Atlanta, May 31, 2011: When young businessmen believe that keeping the Atlanta Thrashers NHL franchise
in Atlanta is in the best interest of the community, they use social media to garner the attention of local,
national, and international fans and media. The web page „KeepTheThrashers.com‟ has been providing
reliable, timely information on the pending sale of the Atlanta Thrashers through posts, videos, and links to
media sources. Chris Ciovacco, a money manager named as one of Wall Street's top executive opinion
leaders in 20101, and one of the co-founders of the www.keepthethrashers.com, believes that keeping the
Thrashers in Atlanta would be, “a financially sound business decision for Atlanta and the NHL in the long
run”. Today, the site and its sister Facebook page, with over 5,300 “likes”, are actively encouraging Atlanta
civic and political leaders to step forward and form a coalition to provide a short-term financial bridge to
keep the Thrashers playing in Atlanta next season. According to Ciovacco, “another season in Atlanta
would allow Atlanta Mayor Reed, NHL Commissioner Gary Bettman, and the fans additional time to find a
permanent solution for keeping the Thrashers in Atlanta”. The NHL Board of Governors is scheduled to vote
June 21, 2011 on the fate of the Thrashers and indications from the NHL are that they prefer the team
remain in Atlanta with a local ownership group. Ciovacco is pleading for local corporations such as Coca-
Cola, Home Depot, UPS, Chick-fil-A, Cousins Properties, and Delta, to work with Atlanta leaders, such as
Mayor Kasim Reed, Arthur Blank, Bernie Marcus, Anne Cox Chambers, Tom Cousins, and Truett Cathy to
provide a viable short-term alternative to moving the franchise to Winnipeg for the 2011-2012 season. In
light of the recent announcement from True North/Winnipeg, fans and members of the media can access
a newly updated FAQs – The Fight for the Thrashers is Not Over at
http://www.keepthethrashers.com/faq.html Additional details providing the business case for keeping the
Thrashers in Atlanta can be found at http://www.keepthethrashers.com/
KeepTheThrashers.com was created and is currently maintained by Chris Ciovacco and Jamie Henderson.




